Core Team

Vicky M. Wong, President & CEO

Vicky leads our new business development, strategic planning and the overall operations of the agency. She has over 20 years of experience in advertising account management and consumer marketing. Before joining Dae Advertising, Vicky worked for Ogilvy & Mather, Hong Kong and was in charge of many major international accounts including American Express and Philips.

Vicky’s corporate experience saw her running consumer marketing at a regional satellite broadcast company in Malaysia.

A native of Hong Kong, Vicky is a graduate of The Baptist University in Hong Kong.

Greg Chew, Co-founder, Director of Community Relations

Recently reappointed by City of San Francisco Mayor Gavin Newsom as San Francisco Film Commissioner until 2011, Greg serves on numerous business, cultural, art and humanitarian organizations in the Asian American communities. With close to two decades serving at ‘traditional’ mainstream advertising firms like Foote, Cone & Belding, he was one of the original creative team that created the highly successful ‘California Dancing Raisins’ campaign.

In 1990 Greg co-founded Dae with the belief that “businesses winning the hearts and minds of the new America will be rewarded."

Commissioner Chew has taught Advertising, Marketing, Art Direction and Design courses for 20 years at Academy of Art University, U.C. Berkeley Extension and San Jose State University.

He also is founding member of The Asian American Advertising Federation.(3AF's).

Fan Chew, Vice President

Fan Chew brings over 13 years of advertising & marketing experience to Dae Advertising. As a
Vice President, she is tasked with providing brand management and strategic leadership to prominent clients of the agency.

Prior to moving to the United States, Fan held senior management positions at multi-national agencies across Asia including Grey Worldwide (Malaysia and Thailand), J.Walter Thompson (Malaysia) and Bates Asia (Hong Kong). She thrives on managing the regional businesses of blue chip clients like Procter & Gamble, HSBC, Shell and Dannon across markets such as Vietnam, India, Philippines, Indonesia, China and Singapore, to name a few.

Fan earned her Bachelor of Commerce Degree from The University of Western Australia and speaks three languages fluently.

Krittaya Boonma, Account Director

Krittaya’s experience in the advertising industry
spans across Asia and the U.S. for over 10 years. She has worked with leading advertising agencies such as Leo Burnett and taken on multiple leadership roles within Account Service and Account Planning teams.

Prior to joining Dae, Krittaya has handled numerous multinational, local, and state accounts - covering multiple business sectors. Her previous clients have included Toyota, Sony, Evian, Suzuki, Western Union, ZESPRI™, The Gas Company, JCPenney, Countrywide, Naturalizer shoes, Petroleum Authority of Thailand (PTT) and Lacoste apparel.

At Dae, Krittaya brings in global marketing knowledge and insightful understanding of Asian American consumers across segments and generations. Krittaya is a brand believer who strives for innovative ideas. She is fond of exploring diversity and discovering pop cultures and trends.

A native of Thailand, Krittaya earned her B.A. in Communications from Bangkok University and Master of International Management from Portland State University in Oregon.

Kendal Yim, Creative Director

Kendal is a Clio award-winning creative director with over 20 years experience in Hong Kong. Prior to joining Dae, Kendal was the Associate Creative Director at DMB&B Ltd.  There he handled blue chip clients including Procter & Gamble, Coca-Cola, Hennessy V.S.O.P, World Gold Council, SkyTel, and Saab. Kendal has also worked at J. Walter Thompson, Dentsu, Young & Rubicam, and Kenyon & Eckhardt Ltd.

Kendal is also an accomplished artist, and in love with painting and illustration. He has had shows in various cities including London, Hong Kong, Singapore, and Taiwan.

Vanessa Soto, Creative Director

Born in the Philippines and educated at San Francisco's Academy of Art University in Advertising Design, Vanessa recently returned to the Bay Area in 2005 after 13 years of living and working in New York City. She started out her career at BBDO, NY.

Prior to joining Dae Advertising, Vanessa worked for J. Walter Thompson's New York headquarters. Her list of clients includes: Pepsi Co., Kimberly-Clarke, Pfizer, Unilever, The Diamond Trading Company, Merrill Lynch and M & M Mars.

Jeannie Cuan, Media Planner

Jeannie has always been fascinated with the dynamics of media, and brings that interest to her media planning. Her past experiences involved securing underwriters for PBS cooking program, “Yan Can Cook” with Chef Martin Yan, and coordinated the publishing of 3 cookbooks.

She received her M.S. in Media Management from the S.I. Newhouse School of Public Communications at Syracuse University, and has B.A. from UC Berkeley.